Mustafa Suleyman, Microsoft’s AI CEO, has a vision of Copilot that involves it being so highly personalized that “it will age”. Microsoft has been increasingly pushing Copilot to be a personalized AI assistant, with a big redesign last year that included a conversational voice mode. Now, Suleyman’s Microsoft AI team is launching a new Copilot virtual character that will interact in real-time with you.
Tom Warren
Copilot will certainly have a kind of permanent identity, a presence, and it will have a room that it lives in, and it will age, says Suleyman on an episode of The Colin & Samir Show this week.I’m really interested in this idea of digital patina. The things I love in my world are the things that are a little bit worn or rubbed down, and have scuff marks. Unfortunately in the digital world we don’t have a sense of age.
While the analogies to Clippy are beyond obvious, this description reminded me instead of Tamagotchi and their rudimentary digital pets you had to care for and interact with constantly to raise. There’s a certain measure of gamification involved in this idea of an always-present AI assistant, an unspoken tactic to anthropomorphize and create emotional connections with these digital constructs. These tactics have a long history in the tech world to boost engagement; the fact that they’re being introduced to drive AI adoption reveals that AI assistants don’t provide much inherent value to their users, otherwise people wouldn’t need artificial incentives to come back to them.