Clubhouse is back, kinda. The app that popularized social audio rooms is reinventing itself
to be more like a messaging appwith new voice-only group chats called “chats”, as detailed in a blog post from the company.Think of a chat as something like a group Instagram story that you contribute to with your voice. You kick off a chat by recording a voice message, and then you can send that chat around to your friends. They can then hop in and add their own voice recordings to create a kind of voice collage / conversation.
Jay Peters
So much of the so-called innovation coming from tech companies these days is either reinventing the wheel (copying features back-and-forth between competitors and redesigning perfectly usable software for no clear benefit), or over-hyping solutions in search of a problem (Bitcoin, NFTs, web3, and to some extent generative AI). Clubhouse never was more than a passing fad, and pivoting to audio messaging makes zero sense when every other major messaging app already has voice messages built-in. Some companies may be able to build successful niches, especially if they have a first-mover advantage (see Dropbox, Evernote, and recently Zoom), but over the long run most customers will favor network effects and better integration with other tools, not single-use apps with little interoperability.
![Illustration of Clubhouse feature](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO5sOBGdmQwJ1BZYEHcjojJjba48mwll5ed7F_Y8gI7Hc0lS0zp1kp9i2PFNm52iEtyhRBZGUA3OJ9qJlWdR41ySnVNS3lkbkMGohejAB2vGVm4Iz0mx6o9gl7MPVa6hur6tNA92__848_sHmXhV4pXaW1zfSuZnczuwJE07CBBZzqCXsCJ8H9B6JevMFc/s600/Clubhouse-Key-Features.png)
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