Yesterday, Google announced plans for a new game-streaming service called Stadia. Besides the logo, the controller, and a single game — Doom Eternal — the announcement left us with more questions than answers. Primary in my mind has been the query of why Google needs to be in the gaming business at all. Isn’t it enough to dominate web search, ads, and browsers, smartphone operating systems, and maps? What part of our lives does Google not want to know about? And then it dawned on me that we might be looking at it from the wrong perspective: what if Stadia isn’t a case of Google aggressively entering a new business sphere, but rather a defensive one to protect its existing kingdom?
Yes, it’s cute that Google printed the Konami code on the underside of its Stadia controller, but look at the unique buttons the company has put on the top: one is for Google Assistant and the other is for screen capture. Those are your Google priorities printed in crisp white iconography atop a smooth black surface. The capture button is there to make sharing to YouTube as effortless and frictionless as possible, while the Assistant’s inclusion is there to help gamers stuck on a level find guides or tips on YouTube without having to leave their gaming session.
Vlad Savov
I have to say, I was rather impressed with the concept of Stadia. I’m not much of a gamer (although I spend too much time hitting ‘one more turn’ in Civilization), but something like this could radically change the gaming experience, especially in multiplayer, where virtual environments could accept many more players for more complex and engaging interactions.