Dana: Sitting up close in the center of Apple Immersive and spatial videos reminded me of Jimmy Stewart’s character in It’s A Wonderful Life: I was both an insider and outsider at the same time. In one demo, we saw Alicia Keys performing the most special of performances: just for us, in a living room. In a different series of videos — these meant to demonstrate spatial video — we saw the same family at mealtime, and a mother and daughter outside, playing with bubbles.
As I watched these clips, particularly the family home videos that reminded me of my own toddler, I felt immersed, yes, but also excluded; no one in the videos sees you or interacts with you, obviously. You are a ghost. I imagined myself years from now, peering in from the future on bygone videos of my daughter, and felt verklempt. I did not expect to get teary-eyed during a routine Apple briefing.
Cherlynn Low & Dana Wollman
Apple’s Vision Pro is nearing launch, and last week we saw another round of hands-on reporting from various tech journalists. I enjoyed this one from Engadget the most, as I think it hits the main points of contention in terms of user experience: