Last week I saw a tweet wondering if Google Wave could have been successful, had it launched now instead of 2010. I suspect it was more of a rhetorical question, possibly hinting at the recent launch of Inbox, which was introduced in similar terms to Wave (the next evolution of email and invite-only rollout). For me, the answer is pretty clear: as much as I loved Wave, it was too complex to ever gain mainstream adoption. Real-time communication has since become the fastest growing segment of social media, but collaborative editing hasn’t taken off, and I can’t think of an app doing both successfully. The combination of features Wave offered would have had a hard time entering corporate space as well simply because companies are reluctant to radically change their existing systems. Some concepts have been adapted into other products – for example on Medium people can comment anywhere in an article, starting a local thread, although it’s unclear if that was inspired by Wave or just a similar idea developed independently.
If Google released Wave again today - literally same product, just a few years later - do you think uptake would be different?
— Hunter Walk (@hunterwalk) October 22, 2014
More than three months have passed since Google Wave was released to a wider audience. Even though the initial buzz around the launch and the frantic search for invites has now largely cooled off, there is still room for talks and opinions around it, as more and more people discover how to use it. Here are my thoughts on how Google Wave compares to the more traditional forms of communication: