05 March 2014

Marketing Land: “Ellen Was On Stage At Oscars With Samsung, Backstage With iPhone”

Samsung’s a big sponsor of the Oscars, to the degree that it even had this year’s host Ellen DeGeneres doing a record-breaking star-studded selfie with a Galaxy phone. But behind the scenes, there’s an iPhone being used.

Ellen kicked off the Oscars in her monologue saying that she’d be tweeting during the show and then took a selfie. Then she did another selfie later in the show, surrounded by Hollywood’s finest — one that set a new retweet record.

Danny Sullivan

Hmm, weren’t people supposed to post selfies on Instagram, not on ? Or is low on cash for product placement after paying so much for WhatsApp?

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