I hope the reported numbers are low, because I don’t think even $100 million per year provides Rogan with enough upside to accommodate the trade offs:
- Losing his relationship with his subscribers
- Building someone else’s business and recurring revenue instead of his own
- A smaller audience and less impact
He’s going to be just fine either way. I’m not shedding any tears for Joe, but as a business person I can’t help but shake my head at the lost potential.
The world’s largest podcasters are sitting on oil. There’s a reason Spotify is writing these seemingly insane checks: They’ve done the geological surveys. They're trying to cut deals with as many hapless farmers as they can before they all catch on. Spotify will spend hundreds of millions to reap billions.
Most people will look at Rogan and think he’s a genius living the dream.
I think he’s a farmer who just got taken by Daniel Ek.
Andrew Wilkinson
Interesting perspective on Joe Rogan’s exclusive deal with Spotify that surfaced in my Twitter feed after a new report estimated the value of the deal at over $200 million. It was somewhat amusing to see the renewed outrage without substance, which felt more like repressed envy than anything else. You can certainly make a case that he’s saying questionable things on his podcast, but Rogan’s remuneration depends on his negotiation with Spotify and how much the company estimates it can get in return, not on the perception of some small slice of the public. That other newspapers reported a smaller amount last year is rather a journalism problem of not properly vetting their information.