Lionsgate has parted ways with Eddie Egan, the marketing consultant who came up with the “Megalopolis” trailer that included fake quotes from famous film critics.
The studio pulled the trailer on Wednesday, after it was pointed out that the quotes trashing Francis Ford Coppola’s previous work did not actually appear in the critics’ reviews, and were in fact made up.
Sources tell Variety it was not Lionsgate or Egan’s intention to fabricate quotes, but was an error in properly vetting and fact-checking the phrases provided by the consultant. The intention of the trailer was to demonstrate that Coppola’s revered work, much like “Megalopolis”, has been met with criticism. It appears that AI was used to generate the false quotes from the critics.
Gene Maddaus & Katcy Stephan
Perfect illustration of LLMs as unreliable creations, making them unfit tools for a dependable business environment in their current form. As many have pointed out, the biggest threats from current AI models are not human extinction, but the proliferation of falsehood, the dilution of truth, and making it trivial for people to get by with being sloppy and incompetent. This high-profile case was easy to spot, but who knows how many smaller projects are filled with made-up ‘facts’ and fabricated quotes.
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