Better control over privacy and the news feed
Facebook runs on a very stiff, crude model of what people are like. It herds everybody — friends, co-workers, romantic partners, that guy who lived on your block but moved away after fifth grade — into the same big room. It smooshes together your work self and your home self, your past self and your present self, into a single generic extruded product. It suspends the natural process by which old friends fall away over time, allowing them to build up endlessly, producing the social equivalent of liver failure. On Facebook, there is one kind of relationship: friendship, and you have it with everybody. You’re friends with your spouse, and you’re friends with your plumber. Lev Grossman’s profile on Mark Zuckerberg for Time
Much has been said about the (in)ability of Facebook to model real-life human relationships or that they should allow unidirectional connections – the ‘follower’ model – like Twitter. Not to mention the convoluted and ever changing privacy settings. In my opinion, a system with three levels of privacy would be more flexible, while remaining relatively easy to manage:
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The inner circle – friends: this would hold your real-life friends, people you trust and communicate with often. Naturally it will contain a small number of people, but they would have access to pretty much everything you do on the network: your real-time location, your current and future events, are allowed to tag you in photos and can see them, have access to your full contact details, can chat with you, add you to groups, etc. This will basically function like the early-days Facebook, a private network with people you actually know and want to actively keep in touch.
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The outer circle – connections: containing more casual connections, people you worked with or members of the same club or gym, old friends you no longer keep in touch with, it should have tighter default privacy controls. People on this level can only see some of your contact details – no home address or phone numbers, maybe only one more generic email address, location restricted to city-level and events to free/busy indicators; if they tag you in photos you should be able to approve the tags first. And I wouldn’t mind an option to prevent them from inviting me to play games or use apps. This could become similar to LinkedIn or to the present-day Facebook, but without limits on the number of connections you can add.
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The public realm. Here the two-way connection would be replaced by the follower model to create a network similar to Twitter or FriendFeed, where you could follow people with similar interests, publicly share links and status updates and comment on them.
The profile should also reflect the three privacy levels: display everything for friends, less information for connections and even more closed for the public; at this level users could also be allowed to replace their real name with a pseudonym.


