The feature set
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Complex filters: like Gmail enhanced filters in email and introduced more flexible labels, Google Me could hugely improve organization in the stream by offering customizable filters and the ability to save them as custom views. Even the current filters in Facebook do a great job at surfacing content that would otherwise be lost in a sea of updates about apps and new connections. It would be even better to create your own filters and add them to a sidebar, like labels in Gmail. Every time you click the ‘label’, you see only those updates; for example links from your ‘outer circle’, photos from a particular group or list of groups, new contacts and events in your professional network, books your close friends are reading; and the list can go on forever. And a final twist: offer the option to choose one of the filters – either built-in or custom – as the starting screen whenever you log in; maybe even a different one based on whether you are using it on the desktop or mobile.
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Alerts: if filters can help organize large amounts of updates, alerts would be more specific, suited for rarer events that you don’t want to miss. Like when your sister gives birth and a family member posts about it; or when a friend moves to another city; or when somebody starts reading a book you also read, to give you a chance to discuss it with them. You could define alerts targeted at specific people or – more general – sources of content, with certain words or update types. Or set an alert for a single update, without publicly liking or commenting on it; since this could be a frequent activity it would be nice to have it as a single-click action, starring the update for example. As I read recently, there are already a number of start-ups offering social alerts. Both filters and alerts could be great use cases for the extensive social search mentioned in the first part.


