Among adults, the most popular ways to listen to music were radio (67%), CDs (61%), YouTube (44%), Pandora's custom-radio service (32%) and Apple Inc.'s iTunes (29%). Among 13-to-17 year olds, YouTube was the most popular way to listen to music, with 64% using it. Radio was next, with 56%, followed by iTunes (53%), CDs (50%) and Pandora (35%).
Nielsen executives said that the listening patterns, particularly the massive popularity of YouTube, show that record companies will need to stay nimble in a changing world.What is the revenue they're getting per stream?said David Bakula, a senior executive in Nielsen's entertainment-measurement division.It's not the $10 they got for a CD.Ethan Smith
Sounds about right. I’m way into the “adult” demographic and I already listen more music on YouTube than radio or CDs. It’s not only “free” (as in ‘ad-supported’), but you can also choose the music you listen from a very wide selection and discover new artists; you get new music releases very quickly, even before they hit radios, and all this practically everywhere you have a (decent) Internet connection. What’s not to like about that? YouTube is turning out to be one of the best acquisitions of Google, one that will become even more relevant – and profitable – in the future.