Bing Search Blog: “Make a Good Search Impression with Bing’s Linked Pages”

With people search being such a high volume pastime, we're taking it a step further letting you have more control in how you show up on Bing. Beginning today, with Linked Pages, we’re letting you link websites related to you in search results. Now your friends looking for you online can find what you want them to find. You can also link pages to your friends to help them shine on Bing as well. Ian Lin

A.k.a. Microsoft’s response to Google’s Search plus Your World, and possibly to other initiatives, such as authorship markup. The parallel is very clear: instead of the Google Profile – later Google+ profile – you link to your Facebook profile; results are personalized for you and your friends while logged in; and there’s a touch more social, since you can also add links to friends. It’s US-only for now, so I can’t try it out myself, but Danny Sullivan does a pretty comprehensive review of the new features – and caveats – on Search Engine Land. Not a surprising move in the end; while building a search engine, Microsoft has long given up doing it’s own social network, relying instead on Facebook. And if Apple had a search engine, it would surely start linking to Twitter profiles as well. In this new war over the Internet it’s all about picking sides; and it looks like nobody wants to be on Google’s side.