23 July 2013

BuzzFeed: “Google Reader Died Because No One Would Run It”

The decision had little to do with consumers – the RSS reader was very popular with a core set of power users – and much more to do with corporate politics. At Google, Chief Executive Larry Page and his inner circle of lieutenants, known as the “L Team”, simply did not view Google Reader as an important strategic priority. Internally, it became obvious that despite Google Reader’s loyal fan base, working on the project was not going to get the attention of Page, several sources close to the company told BuzzFeed. Matthew Lynley

Sad, but not really surprising. When corporate politics start to take precedence over innovation and customer satisfaction, that’s when you know the company’s good days are behind it.

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