Here at the Media Equation, we pride ourselves on keeping our readers abreast of the newest technologies and approaches in reaching audiences. So it gives us great pleasure to reveal a radical publishing technology that is catching on in news media companies big and small. Ladies and gentlemen, behold: email.
Email newsletters, an old-school artifact of the web that was supposed to die along with dial-up connections, are not only still around, but very much on the march.David Carr
Personally, I don’t find this surprising at all. Along with the reasons listed in the article, email has one major advantage over most other forms of online interaction: it’s cross-platform, meaning you can communicate – and send newsletters – with anyone that has an address, regardless of their provider. Today’s social networks and chat services are all closed platforms; if you’re on Twitter, you can’t send messages to a friend with a Facebook account; Whatsapp users cannot talk to iMessage users and so on. Email is a relic alright, of a time when the web was more open, and I am glad this relic will still be around to remind us of that.
email remains the cockroach of collaborative apps --> pic.twitter.com/XT7tV5ZB2w— mike d. kail (@mdkail) July 9, 2014
P.S. speaking of email newsletters, you can subscribe to mine here.