12 July 2014

The New York Times: “For Email Newsletters, a Death Greatly Exaggerated”

You got mail, baby!

Here at the Media Equation, we pride ourselves on keeping our readers abreast of the newest technologies and approaches in reaching audiences. So it gives us great pleasure to reveal a radical publishing technology that is catching on in news media companies big and small. Ladies and gentlemen, behold: email.

Email newsletters, an old-school artifact of the web that was supposed to die along with dial-up connections, are not only still around, but very much on the march.

David Carr

Personally, I don’t find this surprising at all. Along with the reasons listed in the article, email has one major advantage over most other forms of online interaction: it’s cross-platform, meaning you can communicate – and send newsletters – with anyone that has an address, regardless of their provider. Today’s social networks and chat services are all closed platforms; if you’re on , you can’t send messages to a friend with a account; Whatsapp users cannot talk to iMessage users and so on. Email is a relic alright, of a time when the web was more open, and I am glad this relic will still be around to remind us of that.

P.S. speaking of email newsletters, you can subscribe to mine here.

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