Around the time of the launch of the Nexus 6 and Nexus 9, Google revamped its marketing for Android with the new tagline
Tom MaxwellBe together. Not the same, uploading to YouTube a handful of heart-tugging videos featuring a slew of different animal pairs playing together and being friends. These ads were meant as a real-world analogous to how Google sees its Android operating system today, in 2015: one operating system that can power a bevy of different devices in different environments and use-cases. Not just phones with different screen sizes but also watches, TVs, and cars, to name the primary ones. With so much choice, Google has launched a new website which, based on user input, helps narrow down which phones might be right for different people.
That’s actually a pretty good idea, considering the huge number of Android models and variants on the market. I tested the page by selecting ‘Taking photos’, ‘Instant messaging’ and ‘Being productive’ – pretty relevant for the way I use my smartphone (you can select more than three criteria if you like) – and got as recommendations the LG G4, Motorola Droid Turbo and Nexus 6. Unfortunately there’s no way to choose phones that get fast and consistent OS and security updates, something that should be a priority for every user and carrier…
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