11 November 2015

Telegraph: “Apple’s Tim Cook declares the end of the PC”

Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones, Cook argues in his distinctly Southern accent (he was born in Alabama). He highlights two other markets for his 12.9 inch devices, which go on sale online on Wednesday. The first are creatives: if you sketch then it’s unbelievable..you don’t want to use a pad anymore, Cook says.

Allister Heath

I suspect a comma inadvertently slipped in there and the quote should actually read: they no longer need to use anything else other than their phones.

iPad Pro keyboard

The recent tech reviews of the iPad Pro are overall skeptical of these marketing claims, highlighting hardware annoyances and the lack of optimized apps. As I said before, a larger screen, increased performance and PC-oriented accessories won’t make a difference on the market, because the iPad’s real problems are iOS software limitations and the lacking interoperability with other devices. In the long run, its success as productivity device will be determined by third-party apps written for this purpose – but with the poor state of mobile apps revenues, this looks increasingly unlikely.

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