So the moment is finally coming: Google is shutting down Reader in July. It’s not like we didn’t expect this from the lack of attention over the last couple of years and from several disclosures from former developers, but that doesn’t make it any easier. Reader is one of my most used Google services, along with search and YouTube; compared by the time spent Gmail is pretty far behind, and Calendar even further. I’ll freely admit I use it less frequently lately, as I am discovering more stuff on Twitter and on other interest-based news reading apps like Wavii and Prismatic; but somehow I always come back to Reader, either on the desktop or in the awesome iOS app Newsify.
It’s not that hard to understand why: Reader and the RSS protocols behind it offered the right mix of efficiency, control and flexibility in a minimalistic interface. Efficiency because you could skim hundreds of headlines in a matter of minutes; control because you could choose what articles to read, when and where; flexibility because Reader could accommodate anything from high-volume feeds like TechMeme to obscure blogs, comments and notifications in a single place. And if you want more reasons, you can find hundreds in this thread started by a Googler. All this makes it challenging at best to find a good replacement. Social networks, be it Twitter, Facebook or Google+, are accessible pretty much anywhere, but the feeds are flooded with random updates and setting up a sensible system for tracking specific sources would be time-consuming. Specialized news apps are usually confined to a mobile OS or specific browsers limiting their reach. They’re too interested in boasting their shiny new interfaces to care about the actual content that should be front and center. Also you would be relinquishing much of the control over what you see: in most cases – and depending on how good the algorithms are – less frequent updates from specialized blogs will be lost in a sea of posts from big publishers and slowly, but surely, lose their audience.