Google+ was also weighed down by its expected integration with every product at Google. It was literally everything to everyone. It was supposed to facilitate the future of chat (“Google Talk”) through Hangouts, be the glue for games across Android and the web, handle the future of news on Google News and Google Reader, and myriad other priorities, in addition to being the personal data layer across the company and a delightful social product to boot.
One of the key lessons I learned from the experience that I have drilled into every founder I have worked with is that focus is absolutely everything. As soon as you have two goals, even one that is minor, you start heading toward the center of the convex set of solutions, and your product deeply suffers.Danny Crichton
It’s fascinating how this article feels true, while at the same time sounding like a cleverly written recap of all the clichés circulating about Google+ in the tech press. Since the author only worked at Google for a couple of months, it’s best to take his version with a large grain of salt.