21 November 2014

Search Engine Land: “Yahoo Replaces Google as Default Search Provider in Firefox”

Firefox Yahoo US search deal

Yahoo and Mozilla just announced a strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop. The companies said they will explore other potential future product integrations and distribution opportunities to other markets.

Greg Sterling

A classic case of the blind leading the blind: Yahoo struggling for relevance by buying (and usually shutting down) every other semi-successful startup, Mozilla trying to catch up to other desktop browsers and chasing impossible dreams of becoming the next mobile OS – neither could see a good strategic decision if it hit them in the face. Maybe someone should explain to them that people prefer ’s search engine and browser because they are better products than Yahoo and , either separate or combined.

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