Instagram quietly introducing a ‘political’ content preference and turning on ‘limit’ by default is insane?wrote another X user named Matt in a post with nearly 40,000 views.Instagram apparently did not notify users directly on the platform when this change happened.
Instead, Instagram rolled out the change in February, announcing in a blog that the platform doesn’t
want to proactively recommend political content from accounts you don’t follow. That post confirmed that Metawon’t proactively recommend content about politics on recommendation surfaces across Instagram and Threads, so that those platforms can remaina great experience for everyone.
For general Instagram and Threads users, this change primarily limits what content posted can be recommended, but for influencers using professional accounts, the stakes can be higher. The Washington Post reported that news creators were angered by the update, insisting that Meta’s update diminished the value of the platform for reaching users not actively seeking political content.
Ashley Belanger
I don’t see this particular setting in my Instagram account – I’m on Android and in the EU, both circumstances that may delay the rollout – but adding a very consequential switch and selecting a default without informing users feels very disingenuous. It’s fairly obvious why Meta is doing this, to eschew scrutiny over their moderation choices for political posts and hide behind flimsy justifications that its users don’t want to see political stuff, but their vague definitions of ‘political’ and these underhand tactics may draw more attention to Meta’s practices. It may also be a negotiating tactic against news organizations, to further reduce their reach and traffic, and then claim that people don’t want news on Meta’s platform.